日韩av激情在线观看-又色又爽又黄的视频软件app-特黄特色三级在线观看-国内揄拍国内精品少妇国语

灝圖品測(cè)一直以來(lái)秉持著吸收先進(jìn)理念，學(xué)習(xí)促進(jìn)發(fā)展的精神，已連續(xù)6年作為該系列大師班的獨(dú)家贊助方參與其中，致力于推動(dòng)行業(yè)交流和發(fā)展。

基于在日常感官及相關(guān)工作中，很多實(shí)際問(wèn)題難以通過(guò)查閱文獻(xiàn)或以往的資料經(jīng)驗(yàn)得以解決。灝圖品測(cè)決定推出感官大師答疑解惑系列文章，直擊行業(yè)痛點(diǎn)：

我們將梳理在《感官大師班》中同行基于實(shí)戰(zhàn)難題的提問(wèn)以及國(guó)際感官大師們對(duì)此的點(diǎn)撥與解答。

持續(xù)關(guān)注我們，掃除感官及相關(guān)工作中的盲點(diǎn)和痛點(diǎn)，提高新產(chǎn)品上市的成功率！

本期主題：

情感測(cè)量的三種傳統(tǒng)問(wèn)卷有何差異？

本期答疑導(dǎo)師

Dr. Herb Meiselman

Pangborn 感官科學(xué)研討會(huì)前主席

愛思唯爾（Elsevier）編輯

感官和消費(fèi)者研究、產(chǎn)品開發(fā)和食品服務(wù)系統(tǒng)設(shè)計(jì)與評(píng)估領(lǐng)域的國(guó)際知名專家。

承接上期針對(duì)情感測(cè)量是內(nèi)隱測(cè)量還是外顯測(cè)量進(jìn)行了討論，本次將針對(duì)情感測(cè)量的三種傳統(tǒng)問(wèn)卷有何異同進(jìn)行討論。

在《感官大師班》中，Dr. Herb Meiselman向我們介紹了POMS (Profile of Mood States, 心境量表)、MAACL (Mood Affective Adjective Check List, 多種情緒形容詞檢核表)、PANAS (Positive Affect Negative Affect Schedule, 積極情感消極情感量表)等幾種情感測(cè)量的傳統(tǒng)問(wèn)卷，有同行提問(wèn)能否總結(jié)不同問(wèn)卷的主要區(qū)別和使用場(chǎng)景。

Could you please give us a summarize what’s the main difference between the three different measure scales and how to select the method based on our situation?

Dr. Herb Meiselman教授是這樣解答的：

The biggest difference between the three methods is whether they are positive or negative. PANAS is half positive and half negative. MAACL has two positive scales and three negative scales. POMS is mainly negative.

這三種方法最大的不同之處在于它們是正面的還是負(fù)面的。PANAS有一半正面量表和一半負(fù)面量表。MAACL有兩個(gè)正面量表和三個(gè)負(fù)面量表。POMS主要是負(fù)面的量表。

Dr. Herb Meiselman還補(bǔ)充道：

If you want to go beyond that, you could look at the specific words. And depending on what product category you work in, different words will appeal to you. And the way you find that out is by doing focus groups with your consumers and your products. And you say ‘how does this product make you feel? What emotions are you feeling or thinking?’ When you think of the product and the consumers begin to give you words, and then you know which kind of words should be on an emotion questionnaire for your product. Now that's the ideal situation. Everyone wanna pick one of the existing methods and not make the effort, time, money to develop something for their category. Different products categories are associated with different emotions.

如果您想更進(jìn)一步，您可以關(guān)注具體的詞匯。根據(jù)您所處的產(chǎn)品類別，不同的詞匯會(huì)吸引您。了解這些詞匯的方法是與您的消費(fèi)者和產(chǎn)品進(jìn)行焦點(diǎn)小組討論。您可以詢問(wèn)“這個(gè)產(chǎn)品讓您有什么感覺(jué)？您在想什么情緒？”當(dāng)您思考產(chǎn)品時(shí)，消費(fèi)者開始給您提供詞匯，從而了解哪些詞匯應(yīng)該出現(xiàn)在您產(chǎn)品的情感問(wèn)卷中。這是理想的情況。每個(gè)人都希望選擇現(xiàn)有的方法，而不愿費(fèi)力、花時(shí)間、花錢去開發(fā)適合他們類別的內(nèi)容。不同的產(chǎn)品類別與不同的情感相關(guān)聯(lián)。